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The official home of Pepsi®. Even with hundreds of imitators, Coke still dominates world-wide sales of caramel colored drinks. After stealing the bottle, Williams, along with her two other partners, wrote a letter to Pepsi, under the nickname Dirk, trying to sell the secret … Stay up to date with the latest products, promotions, news and more at www.pepsi.com Oct. 9, 2009 12:01 am ET PepsiCo 's profits should come with a warning label. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. Look up Pepsi and Coca-Cola on Wikipedia.org to answer most of your questions. Unfortunately, after almost 130 years the cat is out the bag and the full formula is now available online. Alternatively, even if the formula was Pepsi’s trade secret, the heirs argue that they have a First Amendment journalistic right to disclose the “historically significant, newsworthy” documents. The secret formula is a Trade Secret, so no details...but you can find out "where" the formula is kept. It was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (today more commonly known as indigestion or an upset stomach) and "Cola" referring to the cola flavor. The LA Times had written in 2009 that the new Pepsi logo will be front and center in PepsiCo’s three-year, $1.2-billion campaign that will overhaul all its beverage brands. The Coca-Cola Company's formula for Coca-Cola syrup, which bottlers combine with carbonated water to create the company's flagship cola soft drink, is a closely guarded trade secret.Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity, marketing, and intellectual property protection strategy. It's no surprise that one of most profitable companies ever would want to keep their formula a secret. The idea that the secret formula for Coca-Cola is only known by two people who are never to be allowed near one another in case of some disaster resulting in the recipe being lost forever is one of those pop culture staples people can’t help but perpetuate. The formula is extremely valuable to the company as a secret; it would be all but useless to the company if it were known to its competitors (since they would all start to copy it), it is known only to a select few people within the Coca-Cola company, and the company takes special precautions to make sure that the formula does not get out. Pepsi's Secret Formula for Growth By John Jannarone. History, Dates products introduced, Logos, Advertising...etc. The recipe for Coca-Cola is a closely guarded secret; in fact it is said that to stop it leaking (no pun intended) only 2 coke employees ever know the formula at one time. 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